Service Master
Client Background
ServiceMaster is an industry-leading commercial cleaning provider with a nationwide presence across the UK. As a recognised market leader, ServiceMaster places strong emphasis on professionalism, brand perception, and celebrating the people behind the business.
Their annual conference is a key moment in the company calendar—bringing together teams from across the country to align on strategy, recognise achievements, and reinforce their position within the commercial cleaning industry.
Video Testimonial
A video testimonial from the ServiceMaster team is featured here, sharing their experience of working together and the value of high-quality event content.
The Brief
ServiceMaster required high-quality photo and video coverage of their annual national conference to capture the scale, energy, and importance of the event. The content needed to serve a dual purpose: supporting internal communications and engagement, while also providing polished, external-facing assets that reinforce ServiceMaster’s leadership and credibility in the market.
A key part of the brief was ensuring the event—and the people within it—looked exceptional.
Services Delivered
For ServiceMaster’s annual events, I deliver a comprehensive visual content package, including:
Event Photography – Capturing the full story of the conference, from keynote moments to candid interactions.
Professional Headshots – High-quality portraits for leadership and team members, produced on-site.
Event Highlight Videos – Dynamic, engaging video edits showcasing the scale, atmosphere, and key moments of the day.
Awards Coverage – Photo and video content celebrating staff and customer achievements across the national business.
Approach
With large-scale events and tight schedules, preparation and efficiency are essential. I work closely with the ServiceMaster team ahead of each conference to understand the agenda, key moments, and messaging priorities.
On the day, the focus is on capturing content that feels premium, energetic, and authentic—ensuring attendees, award winners, and the overall event are represented at the highest standard. The combination of photography and video allows ServiceMaster to maximise content output from a single event.
Results & Impact
The resulting photos and videos are used extensively across both internal and external channels. Internally, the content helps maintain momentum after the event—sharing updates, celebrating success, and reinforcing company culture.
Externally, the visuals play a key role in positioning ServiceMaster as a confident, established industry leader and market shareholder within the commercial cleaning sector.
The awards coverage in particular supports post-event campaigns that recognise outstanding staff and customers, extending the impact of the conference well beyond the day itself.
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