Amtico Video Production Case Study
Professional corporate video production supporting training, events, internal communications, and branded campaigns for one of the UK’s leading flooring manufacturers.
Video Testimonial
A video testimonial from the Amtico team is featured here, sharing their experience of working together and the value video has brought to the business.
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5+ year working relationship
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Training & educational content
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Internal communications videos
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Event filming & highlight edits
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Promotional & branded campaigns
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Nationwide filming support
Supporting A Globally Recognised Flooring Brand With Professional Video Production
Amtico is one of the UK’s most recognised luxury flooring brands, known internationally for premium design, innovation, and manufacturing excellence. With a strong reputation built over decades, the business requires high-quality visual content that reflects the same premium standards across marketing, training, events, and internal communications.
Dom Whiting Media has worked alongside Amtico as a long-term video production partner, delivering professional video content across a wide range of projects and departments.
This ongoing partnership has included:
● Internal communications
● Staff engagement content
● Training videos
● Branded promotional campaigns
● Event filming
● Social media content
● Interview filming
● Recruitment and culture content
The ability to consistently deliver high-quality content across multiple formats has allowed Amtico to maintain strong communication both internally and externally.
“Dom became an extension of our team, consistently delivering professional content across multiple departments and campaigns.”
Creating Consistent Video Content Across Multiple Departments
As a large and established business, Amtico required a video production partner capable of working flexibly across different teams, locations, and project types.
The challenge was not simply creating individual videos — it was creating a consistent and scalable content solution that could support:
● Marketing campaigns
● Internal messaging
● Event coverage
● Employee engagement
● Educational content
● Product communication
Each piece of content needed to feel aligned with the premium reputation of the brand while remaining adaptable for different audiences and platforms.
The production process also needed to remain efficient and reliable, ensuring content could be delivered consistently throughout the year.
Delivering Long-Term Corporate Video Production Support
Dom Whiting Media became a trusted long-term creative partner for Amtico, supporting a wide variety of projects with a flexible and professional production workflow.
Video content has included:
● Corporate event filming
● Internal business communications
● Branded storytelling content
● Educational and training videos
● Social-first campaign edits
● Interview filming
● Promotional content
● Recruitment and culture videos
By working closely with internal teams, every production was tailored around the communication goals of the project while maintaining a polished and professional visual identity.
Projects often required:
● Multi-location filming
● Fast turnaround edits
● Adaptable filming setups
● Lighting and interview production
● Event coverage in live environments
● Content optimisation for web and social platforms
The Impact Of Long-Term Video Production
Through consistent collaboration and ongoing video support, Amtico has been able to build a growing library of professional content used across multiple areas of the business.
This long-term approach has helped:
● Improve internal communication
● Create reusable training resources
● Strengthen branded marketing content
● Increase engagement across campaigns
● Support nationwide events
● Maintain consistent production quality
The partnership demonstrates the value of having a reliable video production partner capable of supporting both day-to-day content creation and larger campaign requirements.
Behind The Production
Producing video content for a large national brand requires more than simply filming visuals.
Every project involved careful planning around:
● Production logistics
● Filming schedules
● Working environments
● Lighting setups
● Audio capture
● Fast delivery requirements
From live event environments to controlled interview setups, the production process needed to remain flexible while consistently delivering premium results.
This ability to adapt quickly while maintaining quality has been a key part of the long-term working relationship.
Frequently Asked Questions
What type of video production services were provided for Amtico?
Dom Whiting Media provided corporate video production including training videos, internal communications, event filming, promotional campaigns, interviews, and branded content.
How long has Dom Whiting Media worked with Amtico?
The partnership has developed over multiple years across a wide range of projects and departments.
Do you provide ongoing video production retainers?
Yes. Long-term content partnerships are available for businesses requiring ongoing video production support.
Can you film corporate content across the UK?
Yes — filming services are available across Leicester, Birmingham, the Midlands, and throughout the UK.
What industries do you specialise in?
Projects regularly include manufacturing, healthcare, construction, events, education, and commercial brands.
Looking for a long-term video partner? If you’re a brand or organisation looking for high-quality, reliable video production that grows with your business, let’s talk.
When are you going to take your Business to new heights with the Power of Video ?
We all know how important Video is, for your Brand, Business and Events. Dom Whiting Media, available for all your Video Solutions. Let's make some Videos! Get in touch and let's talk about how you can benefit from the use of Video.