Amtico
Client Background
Amtico is a globally recognised leader in luxury vinyl flooring, known for its design-led approach, technical excellence, and commitment to quality. With a strong focus on innovation, craftsmanship, and brand consistency, Amtico requires visual content that not only informs but reinforces its premium positioning across internal and external channels.
Video Testimonial
A video testimonial from the Amtico team is featured here, sharing their experience of working together and the value video has brought to the business.
The Brief
Over a long-term partnership spanning more than five years, Amtico required a trusted video partner who could consistently deliver high-quality, on-brand video content across a wide range of use cases. The challenge was to create video assets that were clear, engaging, and adaptable—supporting everything from internal communications and training to marketing, events, and customer-facing campaigns.
Services Delivered
Throughout the collaboration, I have delivered a broad range of video production services, including:
Internal Communications Videos – Supporting company-wide messaging, leadership updates, and internal initiatives.
Training & Educational Content – Producing clear, structured training videos for staff and partners, ensuring consistency and ease of learning.
Installation & How-To Videos – Practical, step-by-step videos designed to educate installers and maintain high installation standards.
Promotional & Advertising Content – Brand-led videos created to showcase products, craftsmanship, and innovation across digital platforms.
Event Coverage – Filming and producing content from live events, exhibitions, and brand activations.
External Communications – Videos designed for customers, partners, and wider audiences, aligned with Amtico’s premium brand identity.
Approach
Working closely with Amtico’s internal teams, I take a collaborative and flexible approach to every project. With a deep understanding of their brand, audience, and objectives, I’m able to move efficiently from concept through to delivery—whether working independently or alongside wider creative and marketing teams.
Consistency has been key. By developing a strong visual style and production workflow over time, Amtico benefits from video content that feels cohesive, professional, and instantly recognisable, regardless of format or platform.
Results & Impact
The ongoing partnership has resulted in a comprehensive video library that supports Amtico across multiple departments and touchpoints. From improving internal engagement and training efficiency to enhancing brand presence and customer understanding, video has become a core part of their communications strategy.
The longevity of the relationship reflects trust, reliability, and a shared commitment to quality—ensuring Amtico continues to communicate with clarity, confidence, and impact.
Looking for a long-term video partner? If you’re a brand or organisation looking for high-quality, reliable video production that grows with your business, let’s talk.
When are you going to take your Business to new heights with the Power of Video ?
We all know how important Video is, for your Brand, Business and Events. Dom Whiting Media, available for all your Video Solutions. Let's make some Videos! Get in touch and let's talk about how you can benefit from the use of Video.